2014年12月18日星期四

Forklift industry polarized Development Tendency

China industry competition approaching vehicle has intensified, due to the vast Chinese market, many companies involved in product homogeneity, low-quality, low-cost, competition means a single, depressed the entire industrial vehicle industry profit level, the majority of enterprise supply chain management is not strong, not strict product quality, service is not in place and other factors also seriously affected the favorable development of the whole industry.

Of course, this is also the domestic market, the concept of consumer spending habits and buying has a great relationship, most of the low-end market, consumer demand for trucks is still very large, which makes some of the manufacturers of low-end forklift products, leading to the strictly control quality.
Heap from the earliest hand truck, hand trucks began developing Chinese market is the case, then the internal combustion China rough terrain forklift, all-electric forklift trucks, all-electric cars have gradually appeared this trend. Due to low prices, poor product quality, service and other factors are not in place, has seriously hampered the enthusiasm of Chinese enterprises in improving product quality and technical level, resulting in a vicious cycle of the whole industry chain, which greatly hampered the entire industry technology upgrading and the development of our country for international competition and technological progress is a big disadvantage. So the entire national technology and industrial upgrading product quality is a priority!
The other side is the entire foreign exclusive high-end industrial vehicle market! Foreign investment, joint ventures because of its early development, focusing on product quality to control, strict management, and supply chain management closely, to bring to market a high quality and high capacity electric forklift trucks equipment. Foreign companies have a free market competitive advantage, more advanced level of the entire industry, research and development capability, financial strength, rich talent pool, and now, to enter the Chinese market is like a duck. China tour market! Whether production truck and forklift trucks, or now the internal combustion forklifts, electric forklift trucks, electric cars are in the high-end market.
According to the relevant industry information reported in the second half of 2011 to 2012 annual demand for industrial vehicles fell phenomenon appeared, to the first half of 2013. This trend has improved, the domestic market and export sales in May compared to the first half of 2012 have increased.
Overall, from January to June 2013, participated in the statistical branch of the motor vehicle manufacturing industry total sales of 165,366 units, compared with 152,647 units over the same period in 2012, an increase of 8.33%; non-powered industrial vehicle sales of 690,000 units , almost unchanged from 2012. Overall, in 2014 China's industrial vehicle market will continue to grow emerge. Domestic industrial vehicle industry grow faster when the vehicle belongs to a low-carbon, environmentally friendly, efficient and warehouse forklift truck class. I believe the next few years is still forklift parts market prospects.

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